What is the Saudi Entertainment & Amusement Expo?

Saudi Entertainment & Amusement Expo (SEA Expo) is the largest and most influential professional exhibition in the entertainment and leisure industry in the Middle East. It focuses on innovation in the global entertainment industry and provides a platform for business cooperation and technical exchanges for the industry.

Exhibition Background and Positioning

Strategic Significance: SEA Expo is an important part of Saudi Arabia’s “Vision 2030” plan, which aims to promote Saudi Arabia to become a global entertainment and leisure industry center. The Saudi government plans to invest hundreds of billions of dollars in the construction of entertainment facilities such as theme parks, cinemas, and cultural venues to reduce its dependence on the oil economy and meet the entertainment needs of citizens and tourists.
Exhibition Positioning: As the only professional entertainment industry exhibition in the Middle East, SEA Expo covers the entire industry chain including theme parks, water parks, cinemas, e-sports, virtual reality (VR), and family entertainment centers, attracting the participation of top global companies, investors, and industry experts.

Basic information of the exhibition

Exhibition name: Saudi Entertainment & Amusement Expo (SEA Expo)
Exhibition time: Taking 2025 as an example, the exhibition time is May 20-22 (the specific time may vary from year to year, please refer to the official announcement).
Exhibition location: Usually held at the Riyadh Frontier Exhibition and Conference Center (RFECC).
Exhibition nature: A grand event for the entertainment and leisure industry in the Middle East, providing suppliers with a unique opportunity to showcase their products and services to key stakeholders.

Exhibition content and highlights

Exhibition scope: The exhibition covers various entertainment and leisure fields such as games, water equipment, amusement facilities, theater equipment, etc., attracting global suppliers to participate.
Business opportunities: Exhibitors have the opportunity to contact major buyers and decision makers in the Middle East and expand business cooperation.
Industry trends: The exhibition focuses on the latest trends and technologies in the entertainment and leisure industry, such as immersive experience, smart amusement facilities, etc.
Communication platform: A number of forums and seminars will be held during the exhibition to provide exhibitors and visitors with opportunities for communication and learning.